Social Media Platforms Help Non-Profits Raise Funds and Awareness by Megan Cavasini, CPA

Posted on August 11, 2016

Most non-profit organizations recognize the power social media can wield to increase awareness and engagements among potential donors.  For proof, look no further than the Ice Bucket Challenge, which successfully raised interest, excitement and millions of dollars for ALS research.


Social media platforms are now making it easier for 501(c)(3) organizations to request and process charitable donations from fans and followers directly on the non-profits’ social media pages.  Both Facebook and Instragram recently introduced a feature that allows not-for-profits to add a “Donate Now” button directly to their Pages and link ads. By adding the “Donate Now” button, nonprofits can expedite the fundraising process and allow their supporters to make donations without ever leaving Facebook. Alternatively, nonprofits may use the “Donate Now” button to redirect donors to their own charitable websites. With both options, donors will be prompted to share the nonprofit’s Page and invite their friends to make a donation as well.  This feature not only expands the nonprofits exposure to the public, it also advances the organization’s goal of fulfilling its mission one dollar at a time.


Berkowitz Pollack Brant has deep experience working with many Florida-based not-for-profit entities, including tax-exempt social and civic organizations, private foundations, hospitals, religious organizations and education institutions. The firm’s advisors and accountants provide tax compliance, audit and attest, and business-advisory services to help these organizations better manage risks, improve efficiently and operate with the highest levels of fiscal responsibility.


About the Author: Megan Cavasini, CPA, is an associate director with Berkowitz Pollack Brant’s Audit and Attest practice, where she works with real estate businesses and non-profit organizations. She can be reached at the CPA firm’s Ft. Lauderdale office at (954) 712-7000 or via email at